CES: Pandora Seeks Splash in Vegas
music purveyor Pandora came to the CES show loaded for bear with a
series of announcements. The latest from the company includes new listenership
numbers and a string of automotive partnerships.
On the listening
front, Pandora pushed a Triton Digital study (PDF) describing Pandora as
the dominant Internet audio service with 68% of the market. It also determined
that the average Pandora listener, measured at 125 million of them, was
listening 18 hours per week to Pandora.
On the automobile
front, Pandora announced partnerships with Acura and Kia. Both manufacturers
will be including Pandora access in upcoming models.
Pandora, that brings the number of auto makers that have partnered with the
company to 23.
partnership announced was with Audiovox, a maker of aftermarket car
entertainment systems. The company will make Pandora available on products from
its Advent and Jensen lines.
Receive regular news and technology updates. Sign up for our free newsletter here.