HD Radios Do Well on Podcast Listener Survey
Want to get a gift for your favorite podcast listener? Nielsen
Scarborough has a report out, examining the shopping behavior of this
consumer demographic and assessing what might be on their holiday wish list.
For the purposes of this list, “podcast listeners” are defined
as adults 18+ who have listened to or downloaded a podcast during the prior 30
Such people are often early adopters of new technology, Nielsen says. In fact, “one
in three are also more likely to say they are the first of their friends and
colleagues to try new technology products.” Also, 65% of podcast listeners say
they are fascinated by new tech, so virtual reality devices, smart watches,
robots and smart home devices are all good candidates for gifts.
Podcast listeners indicated their households had a higher likelihood to
buy some electronics in the next year. Good news for U.S. digital radio broadcasters: At the top
of that list was HD Radio products (citing by 289 respondents). That means that
podcast-listening households are 189% more likely to plan to purchase an HD
Radio in 2017. Also on the list are e-readers (209), video game systems
(195), digital cameras (155) and HDTVs (135).
of podcast listeners own a smartphone,
they are also 52% more likely to plan to purchase a new device in the upcoming
year. As for tablets, they are 78% more likely to be planning to purchase these
during the next year.
A gift card to an online
electronics retailer is another potentially good option because these podcast
listeners are 127% more likely to have shopped for consumer electronics online
during the past year as compared to the average adult.
podcast listeners are 149% more likely to have watched a TV program using an
online subscription service, 135% more likely to have downloaded/purchased
music, 129% more likely to have watched/downloaded movies and 121% more likely
to have listened to an online music service in the past 30 days. Therefore, a
year’s subscription to Netflix or Spotify, or another online subscription
service could be just the thing.
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