IBiquity: Automakers Embrace HD Radio in 2014
All major automakers have embraced HD Radio, according to iBiquity.
Company President Bob Struble tells RW that the technology is available in nearly one-third of all new cars now and will be on half in 2014.
Asked whether automakers’ interest in HD Radio has waned, Struble says to the contrary: “No automaker is cutting back on HD.”
Thirty-three automotive brands offer HD Radio audio, traffic and/or data features. Now that all major automakers have launched HD Radio Technology for the digital AM and FM audio features, five OEMs, including Toyota, Lexus, Honda, Mazda and Mitsubishi, have introduced vehicles that use the digital broadcasts to receive traffic and data information as well.
Honda, Dodge, Jeep and Infiniti have launched HD Radio technology since last year’s International CES.
“Automakers see the benefits of integrating HD Radio into their telematics strategy, driving the transition of over-the-air broadcasting to an all-digital future,” he says.
On display in the iBiquity booth this week at CES are 2014 models: Honda Civic, Mazda3, Toyota Corolla, Mitsubishi Lancer Evolution and Ford Fiesta ST.
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