Interep/SBS Program Attracts Industry Execs

Radio’s role in multicultural marketing was the focus of a recent symposium in New York City. Interep and Spanish Broadcasting System’s “Power of Hispanic Radio” event drew 250 advertisers, marketers and ad agency executives. The program kicked off Hispanic Heritage Month with speakers, panel discussions and Latin musical entertainment.
A Webcast of the symposium is available at www.interep.com.
Conference discussion threads centered around the consumer power of the U.S. Hispanic marketplace, diversity within the Latino population, its escalating influence on U.S/ culture and the growth potential to companies that make an effort to reach out to this community.