MMTC: Online Recruitment Alone Not Sufficient
Internet EEO outreach must not supplant recruitment relationships with local sources, group argues
Recruitment via the internet is a good thing but
should not be the only way stations are allowed to fulfill their EEO
obligations. So says the Multicultural Media, Telecom and Internet Council.
Emeritus David Honig laid out the organization’s position in an “ex parte”
letter summarizing a recent call with David Grossman, chief of staff for FCC Commissioner
Mignon Clyburn. The topic was raised recently in a petition by two broadcasters who asked the FCC to allow stations to “rely on Internet recruitment sources, coupled with their on-air advertising, when conducting
outreach for new job openings.”
MMTC “generally endorses” the idea of allowing
broader credit for use of the internet for EEO recruitment. “Virtually all broadcast applicants
are reasonably expected to know how to access the Internet because it is a job
requirement in the industry,” Honig wrote.
Noting that free Internet
postings usually have wider reach than paid print advertising, he said on-air
advertising for job recruitment is an appropriate means by which broadcasters
use their spectrum to serve the public interest.
However, he said, licensees
should not be allowed to fulfill their obligations by simply posting openings
online, he told the commission; rather, that should be viewed as a supplement
to maintaining recruitment relationships with local sources. “Despite the ubiquity
of Internet postings and widespread use of internet for job search by people of
color, most jobs still are filled through relationships,” Honig wrote.
also said Internet recruiting is but one of numerous pending EEO issues that
have awaited FCC action since 2004 as part of Docket 98-204. The commission
should pledge to complete the proceeding by the close of 2017, Honig feels, “thereby
improving EEO enforcement by targeting discriminators, putting an end to the punishing
of non-discriminating broadcasters who recruit primarily by word of mouth but
from highly diverse workforces, and embracing EEO best practices that hold out
the greatest promise for enhancing diversity across all technological
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