Nielsen has certified TuneGenie for streaming digital audio measurement.
TuneGenie says its music content platform now connects directly to Nielsen’s digital audio platform and transmits streaming activity data back to the audience measurement company.
According to TuneGenie Founder/CEO Jeffrey Specter, the company worked with Nielsen for a year and hopes clients will see greater ratings and revenues from the change. “Stations that meet Nielsen’s requirements will have their online streaming listening levels added to their broadcast listening levels.”
Connoisseur Media’s 27 music-formatted stations will have their streams measured by Nielsen using TuneGenie streaming players, according to the latter.
Nielsen hasn’t said when its digital ratings will be in the market, however efforts toward that goal continue as WideOrbit and Jacapps have also integrated Nielsen’s software into their streaming platforms, we’ve reported.
