Radio Audience Increases Reach
Radio now reaches 242.2 million people aged 12 and over during an average week, or 92% of persons 12+, according to Arbitron’s latest RADAR report.
RADAR stands for Radio’s All Dimension Audience Research. The September report highlights measurement results from 45 radio networks, including American Urban Radio Networks, Crystal Media Networks, Cumulus Media Networks, Premiere Radio Networks, United Stations Radio Networks and WestwoodOne. The document includes data from all 48 Arbitron PPM markets.
The report shows radio’s audience again increased year over year, adding more than 500,000 weekly listeners. The increase is a five-year trend, according to the audience research firm.
Additionally, daily time spent listening to radio among persons 12+ held steady versus the September 2012 RADAR report. People aged 12 and older who listen to the radio spend approximately 2 hours and 35 minutes a day with the medium, according to Arbitron.
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