Radio One and Quu are joining efforts to expand the digital sales and interactive capabilities of the radio group.
Readers will recall Quu is one of the companies helping stations implement Artist Experience for their HD Radio channels.
Radio One, which has HD Radio channels in addition to analog FMs among its 54 station total, is deploying Quu technology.
Using that technology Radio One can now leverage RDS and digital assets to “increase ad retention for clients and derive new revenue from this infrastructure,” according to Shawn Smith, senior operations director at Interactive One Local, a division of Interactive One, which is a Radio One subsidiary. Interactive One is an online platform targeted at African-Americans providing social content, news, information and entertainment.
Quu developed an advertising and content management platform; it detects on-air commercials and syncs the audio and visual content to coordinate client campaigns on RDS, HD Radio, online and mobile platforms from one interface.
That, in turn, makes the effectiveness of an ad campaign measurable, according to the Seattle-based Quu, which adds that its platform is deployed at stations in small, medium and large markets.
