Townsquare Media, a nationwide owner of 243 radio stations, has announced that it is adopting business software and services platform for all of its stations.
According to a release, Marketron’s Mediascape Insight program will handle “billings, orders, traffic, business intelligence,” along with other data management duties.
Stu Rosenstein, executive vice president and CFO of Townsquare Media said, “By optimizing the backend of our business with Marketron, we will be better able to utilize data-driven business intelligence to run a smarter and more efficient organization.”
