Who Are Radio’s Top Advertisers These Days?


When AT&T, Comcast or McDonald’s calls, you can bet radio salespeople pick up the phone.

Those three were U.S. commercial radio’s biggest spenders in the second quarter of the year, according to a list released by the Radio Advertising Bureau.

Here’s the top 10; Radio World has added their rank from the first quarter of 2014 in parentheses so you can see movement up and down.

AT&T (1)
Comcast XFinity (4)
McDonald’s (5)
T-Mobile (6)
Verizon Wireless (3)
GEICO (7)
Coca-Cola Company (-)
PepsiCo (-)
JPMorgan Chase (-)
Toyota Dealer Association (8)

Falling out of the top 10 from the first to the second quarter were MetroPCS (2), Safeway (9) and Fox TV (10).

Overall radio revenue fell in the second quarter, according to Friday’s report from the RAB, as RW reported.

RAB also said that activity related to the 2014 mid-term elections has begun. Read its latest revenue report including an interview about the spending climate with Leo Kivijarv of PQ Media (PDF).


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