Who Are Radio’s Top Advertisers These Days?
When AT&T, Comcast or McDonald’s
calls, you can bet radio salespeople pick up the phone.
three were U.S. commercial radio’s biggest spenders in the second quarter of the
year, according to a list released by the Radio Advertising Bureau.
Here’s the top 10; Radio World has added their rank from the
first quarter of 2014 in parentheses so you can see movement up and down.
Comcast XFinity (4)
Verizon Wireless (3)
JPMorgan Chase (-)
Dealer Association (8)
Falling out of the top 10 from
the first to the second quarter were MetroPCS (2), Safeway (9) and Fox TV (10).
Overall radio revenue fell in the second quarter, according to
Friday’s report from the RAB, as RW reported.
RAB also said
that activity related to the 2014 mid-term elections has begun. Read its latest
revenue report including an interview about the spending climate with Leo
Kivijarv of PQ Media (PDF).
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