WideOrbit Acquires On-Demand Platform
company WideOrbit is continuing to expand through acquisition.
The San Francisco-based company, which makes ad management software
and automation systems, has acquired Castfire, described as a video
and audio publishing platform for managing on-demand media content.
“The acquisition is part of WideOrbit’s ongoing initiative to expand its digital offering
to help major media clients drive new
revenue,” the company stated. “The integration of Castfire with the Abacast Clarity platform,
acquired by WideOrbit in June 2014, will create the
first digital on-demand content solution with the capability to dynamically
target and insert advertisements based on parameters like device type,
geography, day-parting and others.”
WideOrbit CEO Eric Mathewson was quoted saying in the
announcement that interest in on-demand content “is
skyrocketing, especially for podcasts.” Integration of Castfire with Clarity, he said, will
streaming radio providers and podcasters a
more comprehensive solution.
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