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Global Appoints Fitzgerald as VP of Sales for Advertising Platform

He joins the media and entertainment group from Audacy

John Fitzgerald

Global, the media and entertainment group, has appointed John Fitzgerald as its new senior vice president of U.S. Sales for DAX, the company’s digital advertising platform.

Based in New York, Fitzgerald joins the DAX U.S. team from Audacy, where he served as the vice president of enterprise sales.

A Global press release calls Fitzgerald a “seasoned media ad sales professional,” having accumulated more than 25 years of experience across digital audio, radio and TV industries. He also has worked for ESPN for more than 20 years.

Les Hollander, CEO of DAX North America said, “John has a strong track record of results throughout his career. His knowledge of the audio industry, his leadership ability and industry contacts are outstanding.”

Global says Fitzgerald will be overseeing the company’s advertising efforts across the U.S. as well as “defining and executing the company’s sales growth strategy,” according to the press release.

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