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Jul 19

Paul McLane
7/19/2011 3:20:00 PM 

<p>&#160;</p> <div><i><span style="font-size:10.0pt;Times New Roman">Paul McLane is U.S. editor in chief.</span></i></div> <div>&#160;</div> <div><span style="font-size:10.0pt;Times New Roman">The U.S. radio industry should act now to plan a coordinated national moment of reflection on Sept. 11.</span></div> <div>&#160;</div> <div><span style="font-size:10.0pt;Times New Roman">That’s the opinion of Mark Lapidus, Radio World’s longtime “Promo Power” columnist and a radio consultant. </span><span style="font-size: 10.0pt;Times New Roman">“Now is the time to begin preparing for the commemoration of the 10th anniversary of Sept. 11, 2001,” Mark writes in a commentary prepared for a pending issue of RW.</span></div> <div>&#160;</div> <div><span style="font-size:10.0pt;Times New Roman">“It would be remarkable if, as a united body, radio stations from coast to coast could share a moment of reflection. Imagine thousands and thousands of radio stations sharing the same audio introduction, then silence, then an ecumenical prayer for our country. Last, we could ask people to turn on their car headlights for the remainder of the day.”</span></div> <div>&#160;</div> <div><span style="font-size:10.0pt;Times New Roman">Mark believes that if the heads of the major broadcast radio groups, plus those of the satellite and online radio biggies, got together and could agree on such a plan, others would join in. “What a powerful experience we could create for our citizens.”</span></div> <div>&#160;</div> <div><span style="font-size:10.0pt;Times New Roman">He adds that this is not about industry self-aggrandizement. </span><span style="font-size:10.0pt;Times New Roman">&#160;</span><span style="font-size: 10pt;">“I’m putting this concept out there because it’s the right thing to do to remind folks that, regardless of politics, we are all part of one steadfast, moral society — proud Americans who care about one another.” </span>&#160;</div> <div>&#160;</div> <div><span style="font-size:10.0pt;Times New Roman">How about it, NAB, Clear Channel, Cumulus, Sirius XM, Pandora, NPR, Greater Media, CBS? How about it, mom and pop, college, all-news and music stations? <br /> </span></div> <div>&#160;</div> <div><span style="font-size:10.0pt;Times New Roman">Radio shouldn't just coordinate it, or participate in it. Radio should take ownership and lead it, using our uniquely national-and-local voice. </span><span style="font-size:10.0pt;Times New Roman">Let’s start the movement here and now.</span></div> <div>&#160;</div> <p>&#160;</p>

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