Print  RSS 


Jan 13

Written by: Paul McLane
1/13/2012 12:57 PM 

What does it mean when the industry’s biggest radio company drops the word radio from its title?

Clear Channel calls it a reflection of its evolution to multiple platforms; and that’s certainly true of many other radio companies who might now be drawn to make a similar change. Indeed, for just these reasons, Radio World in recent years has significantly expanded our own coverage of the multiplatform nature of our industry, profiling the new breed ofdigital product managers.

But the news is unlikely to be met with enthusiasm from radio traditionalists — or from those radio companies that are not as far along in expanding themselves to take full advantage of new media.

I understand the reasons; and the move by Bob Pittman et al is going to seem savvy to non-radio observers.

Yet I can’t help feeling disheartened on behalf of those industry executives who have worked so hard in recent years to convince other businesses that the word “radio” should not be equated to “old,” “dated” or “dinosaur.” U.S. commercial radio reaches almost a quarter of a billion people every week, as we’re so often told. Clear Channel is a huge reason why. Yet few other businesses will be able to drop the key word “radio” from their letterhead so blithely, or at least readily. (Wait, do people actually still use letterhead?)

Meanwhile I’m left with a question that we hear from time to time, especially each April in Las Vegas: How long will it be before the National Association of Broadcasters becomes the National Association of … Something Else?

 
(Hmm, come to think of it… “Radio” World…)


Categories:
Location: Blogs Parent Separator Paul McLane

4 comment(s) so far...


Gravatar

Re: No 'Radio'? Gulp

Radio One, obviously, will not drop Radio from our corporate identity. However, we are now "Radio One Broadcasting"

By A L on   1/14/2012 1:22 PM
Gravatar

Re: No 'Radio'? Gulp

Of course the name radio will live on just fine. CC is between a rock and a hot, flambe fork. They are going to say and try anything at this point. Just ignore it.

By Robin Solis on   2/5/2012 4:42 PM
Gravatar

Re: No 'Radio'? Gulp

Finally, good news for terrestrial radio! There are millions of new FM radio receivers out there just waiting to be used. Currently there are over 100,000,000 FM equipped Android phones in the US with over 400,000 activated daily that do not incur Data Charges (like Pandora) or drop out when traveling (like Cell Phones) or use up excessive battery capacity. That's nearly a half million new FM radios introduced to Americans every day!

And now, even more good news….Blackberry has turned on millions of FM chips in radios all around the world! Now, we need to remind them to use them. We need to send this powerful, yet simple message to all those potential listeners/users. “Radio is Everywhere; in your home; in your car and now on Android and Blackberry Smart Phones. Soon, Apple will fall in line!

BTW: The United States is home to the largest passenger vehicle market of any country in the world. Overall, there were an estimated 254,400,000 registered passenger vehicles in the United States according to a 2007 DOT study and nearly every one with an AM/FM radio. So now, we have a quarter of a billion car radios and hundreds of millions of smart phones able to listen to us! Imagine the built in RDS/DNS systems on the Android radios being able to take the user to the web site of the current advertiser with just the push of a button. That completes the circle.

Since perception is reality, radio is what others perceive it to be After all, we are free radio. We are convenient, effective, essential, relevant, FREE and EVERYWHERE.

Radio will continue to serve the public interest long after an emergency shuts down the cell system. With the EAS system activated, users could have their Android radios automatically turned on in the event of an emergency with swift warnings of inclement weather etc.. “Dropped Calls” will not occur. Think of us as a giant super cell tower with thousands of watts and extreme high fidelity coverage (Typical radio stations cover 10,000 to 35,000 square miles). We are the gold standard here!

We have the absolute power to create the image we chose because we “buy ink by the barrel” so to speak. Yet, the ink cost us nothing! No ink, no presses and almost free distribution. One person or a trillion people can listen to our stations at one time. We have no bandwidth issues, no drop outs and are Ubiquitous. Our signals can penetrate tall buildings, we're faster than a speeding bullet and radio is everywhere. “Radio is everywhere; in your home; in your car and now on your Android Smart Phone”

Sincerely,



Rick L Murphy
Murphy Broadcasting
2068 McCulloch Blvd N.
Lake Havasu City, AZ 86403
928 855 1051





PS: Say it! “The largest free backbone distribution system in the world with no viruses, Spy-ware, Trojan Horses and no identity theft.” And, it is FREE! We have the biggest mouth in town!

By Rick Murphy on   2/5/2012 4:43 PM
Gravatar

Re: No 'Radio'? Gulp

Re: "Currently there are over 100,000,000 FM equipped Android phones in the US with over 400,000 activated daily that do not incur Data Charges (like Pandora) or drop out when traveling (like Cell Phones) or use up excessive battery capacity. That's nearly a half million new FM radios introduced to Americans every day!"

"And now, even more good news….Blackberry has turned on millions of FM chips in radios all around the world!"

Where Rick Murphy got the "Soon, Apple will fall in line!" statement is beyond me... I've not seen any reference to this happening. Have you?

These comments by Mr. Murphy has been pointed out to him as being erroneous on at least two occasions. To let them be repeated at RadioWorld only lowers your publication's credibility. (Stop and think... "100,000,000 FM equipped Android phones" reported to be in the US (a nation with a population of 311,591,000 persons.)

Here is my most recent response to Rick's comments - which appeared at RBR - complete with URLs that Rick supplied which define how incorrect these statements are.

Rick, this item has been pointed out to you before: Your quote about "Currently there are over 100,000,000 FM equipped Android phones in the US with over 400,000 activated daily..." is an incorrect number.

As was given to you 5 months ago on Linkedin - the quote from your article is "So there are now 100 million Android phone owners in the world. And they’re growing really quickly at 400,000 every day." (This is a world number, not US only.) Here is the URL that you provided to me to back up this up when it was first challenged: zlstudios.net/2011/05/there-are-100-million-android-phones-400k-activated-daily/

You cannot continue to provide incorrect data in hopes that it goes unchallenged.

As for "….Blackberry has turned on millions of FM chips in radios all around the world!" This is a way over the top claim. Here's the correct line: "BlackBerry Curve 9360 and 9380 users will find a nice addition inside the BlackBerry 7.1 OS. In addition to new features like Mobile Hotspot, OS 7.1 will include FM radio."

A little more fact about this is, as of Dec. 6, 2011 "...the 9380 is set to be unveiled in Malaysia soon, while the 9360 was available since October." - bit.ly/xi0qeM

By Ken Dardis on   3/2/2012 10:03 AM

Your name:
Gravatar Preview
Your email:
(Optional) Email used only to show Gravatar.
Your website:
Title:
Comment:
Add Comment   Cancel 
Print  RSS