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Aug 13

Written by: Brett Moss
8/13/2013 8:51 AM 

August 20 is National Radio Day.
You probably didn’t know that.
There is no group organizing National Radio Day, at least as far as we can determine. There is no National Radio Day Foundation. There is no website. Are there any radio stations noting this? Any trade groups noting this?
The best thing is NPR’s salute … from 2011.
For Edwin Howard Armstrong’s sake, even the United Nations does a better job with World Radio Day (Feb. 13, if you’re interested). World Radio Day has its own (very boring) Web page replete with international bureaucrats saying how wonderful radio is and a proclamation boiling radio down to an internationally recognized and approved of activity similar to cheese eating and clog dancing.
These are things that our industry could and should do something about. The radio industry is being outorganized and outhustled here.
People debate whether radio is important anymore; whether listening is up or down; if the AM band has a future, etc. How about making sure that radio is important to the radio industry? It apparently has a day, National Radio Day. Make sure everyone knows it.
Just a little spitballing here: Perhaps the NAB might hold a contest for best National Radio Day PSA? It could host and make available all of the entrants on its website. After a few years there might be quite a time-capsule collection. Wouldn’t some PAMS-style bumpers be great?
Perhaps the big boys, Beasley, Clear Channel, Cumulus, Entercom, Hubbard, et al, could put some heft behind the effort. You certainly can’t listen to a CC station for five minutes without hearing about the iHeartRadio Festival; let’s put some of these serious promotional skills to work.
And the little guys could join in as well. Anyone with any production chops can write a script, grab a voice and cut a PSA.
Program syndicators such as Dial Global and talkers like Rush Limbaugh could put in their two cents.
Imagine an effort beginning every August with 15- and 30-second PSAs mentioning National Radio Day and a theme — radio’s history, entertainment value, information/news value and more, airing once an hour. Just to remind the listeners.
If people don’t know about National Radio Day, we need only look in the mirror to cast blame.


2 comment(s) so far...


Re: National Radio Day

Never fear, Brett! We employ a "Doer" specializing in public interest media who is putting on a "National Radio Day" lunch here in Seattle. Lunch is on Brown Paper Tickets, and people in the community get to meet the local applicants for low-power FM radio licenses. In fact, we hear through the grapevine that some of our friends in Minneapolis and other cities are joining forces with us for this kind of event in their city. Check back here for more information:

By Barb on   8/14/2013 10:07 AM

Re: National Radio Day

It's definitely significant for the appreciation of what we've had for over 100yrs, and considering it was the family's only link with the outside world over the early decades --- unlike anything ever before!!

When Lincoln was assassinated, it took weeks for news to reach the western territories. When Pearl Harbor was hit, everyone knew immediately we were about to go to war, and the immediacy of everything was acted upon the following Monday.

Now, having grown up with Captain Midnight, Superman, Tom Mix as "my programs" after reaching home from the school bus, they were the first thing I wanted to hear. Excitement was listening to the radio for entertainment, as it was before my time, when my grandparents listened to Fibber McGee, Burns & Allen, and the early days when everyone laughed out loud around the family radio.

Stan Freberg had it down when he did his "Who listens to Radio?" commercials not that long ago, and reminded us that "only" so many million people "listened to radio." All before packaged programming killed the spontaneity for the most part.

So, yeah...I'm one who believes in the airwaves, and got my amateur radio license in my early teens 50+ yrs ago. It's still a fun hobby to teach others about, much younger than I was, who now get their licenses before their teens, due to the simplicity of the exams, and the modern equipment enabling them to talk everywhere in the world from home, at the click of a switch, and spin of a few dials.

So YEAH, again...why NOT celebrate something a part of our country's heritage, and still a part of today's everyday life. Driving to work, listening to early morning shows gets half the nation's commuters ready for the day, after the most hilarious and informative medium piped right into their vehicles.

I'll pitch in however I can, and with whoever else is ready.


By Dave Loder on   7/22/2014 11:17 AM

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