executives are supporting a Ford executive’s push to get stations that
air HD Radio to implement Artist Experience, the ability to synch images with
the audio. Meanwhile, iBiquity Digital and NAB’s FASTROAD project are working
on various aspects of persuading carriers and manufacturers to integrate FM HD
chips in cellphones and other mobile devices, and on combining broadcast with
IP to work in concert as a backchannel.
Few stations have
implemented Artist Experience so far. That’s a problem, according to iBiquity,
Ford and several radio group executives whose employers are part of the HD
Alliance, because more receivers are coming on the market that promise a richer
Several supporters of
HD Radio spoke at the Radio Show in Chicago about the need for further uptake
of the digital radio technology. “We’ve got to be digital, and everything is
headed in that direction,” Cumulus Media President/CEO Lew Dickey said at the
Leadership Breakfast during the Radio Show last week. “Penetration takes a long
time. Now, it’s incumbent on broadcasters to come together and make sure we
have interesting interfaces in the car.”
CBS Radio President/CEO
Dan Mason, who consulted iBiquity for a time on the digital radio technology,
said staying analog in the face of a digital dashboard “is like pouring purple
paint” on a new car.
On the AE front
specifically, the alliance has formed a technology task force, headed by Paul
Brenner of Emmis and Glynn Walden of CBS, aimed at determining what member
stations need in order to implement HD features supporting Artist Experience —
be that the FM power increase, Dynamic Program Service Data or other
smaller, less power-consuming HD chips available, iBiquity President/CEO Bob
Struble anticipates “multiple handsets” containing HD Radio chips will be
available in 2012, he told Radio World during an interview at the show. Artist
Experience also is a step towards interactive mobile, said Struble.
The NAB FASTROAD
technology advocacy group, meanwhile, is supporting projects “to close the backchannel
loop,” he said, to combine aspects of broadcast and IP delivery over mobile
handheld and car devices to support interactive ads and other content.
The pitch to carriers:
Let radio help your congested wireless networks by off-loading some content
onto a radio chip in a mobile device.