Do you love radio? Hashtag it!
Radio International is running an #iloveradio campaign in conjunction with World Radio Day,
which is observed Monday (Feb. 13) by UNESCO.
The non-profit farm group, based in Canada, serves African
farming families and rural communities through radio to fight poverty and “food
It says it works in partnership with some 650 stations
in 40 countries to reach tens of millions of small-scale farmers.
“We’re running a special social
media campaign using a tool called Thunderclap to get people to share their love
for radio on World Radio Day,” Senior
Communications Officer Katherine Walraven told Radio World in an email.
“Basically, Thunderclap allows people to pledge a tweet, Facebook
post or Tumblr post to be shared alongside all other supporters’ messages at a specific time in the future. It’s completely secure, posting a single, one-time message on someone’s behalf. Think of it like an ‘online
flash mob’ that helps a message get
The goal is to get people to share why they love radio on Feb. 13
by using hashtag #iloveradio.
directed to visit the World Radio Day Thunderclap and
click “Support with Twitter,”“Support with Facebook,” or “Support with Tumblr.” They can customize the message with personal reasons for loving
In a separate
initiative, Farm Radio International is conducting a global mobile poll about
radio with results streamed online in real time, also as part of World Radio
Day and in collaboration with UNESCO.
The Uliza tool allows poll results to be visualized through a digital
dashboard. Poll responses and audio messages from radio listeners will be
shared live online on World Radio Day via the World Radio Day website. The
poll line is open now; respondents are asked to dial 1-866-947-7206 in Canada, or +1-647-492-4611 elsewhere, answer multiple choice questions
and then share a voice message about what radio has done for them.
Radio Day was first celebrated in 2012, following its declaration by the UNESCO
General Conference. It was subsequently adopted as an International Day by the
United Nations General Assembly. In 2016, some 380 World Radio Day events were
held in 80 countries.