Outlook for Digital Listening: Moderating Growth
eMarketer looks five years ahead
The number of people listening
to music on phones and to digital audio on various platforms will continue to
grow, but at a more modest pace.
That’s the indication of two
new charts from research company eMarketer.
It says 121.3
million people in the United States will listen to music on a mobile phone this
year at least once a month, either via direct download or live stream.
equates to 37.1% of the U.S. population, and a jump of 8% over last year,” it
stated. But it anticipates the rate of increase to slow over coming years (see red
line on the first graphic).
The company also estimates that
185.5 million people in the country will listen to digital audio at least once
a month, up 2.9% over last year. (This refers to internet users 12+ who listen
to music or other audio content (for example podcasts) via direct download on
mobile devices or live stream on any device at least once per month.”
firm concludes, about 57% of the population will listen to digital audio at least
once a month. Again, the outlook is for continued growth but at a slower rate.
added that about 38% of the population will listen to digital audio at least
weekly this year.
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