“Radio Abides and Radio Thrives”
But auto sector expert Roger Lanctot also notes the battle for listening bandwidth
|Image from Lanctot's presentation; click to enlarge. (Source: Strategy Analytics In-Vehicle User Experience practice.)
Radio continues to be the
dominant source of content in the car, even in the midst of an expanding roster
of listening options.
So says Roger Lanctot, associate
director in the global automotive practice at research firm Strategy Analytics.
“Radio is becoming increasingly
pervasive, accessible via computers, TVs and, most recently, smartphones — at
least those running the Android operating system,” Lanctot writes in a blog
post summarizing last week’s Future of Radio Audio Symposium in Washington. He spoke at the event and also took careful notes.
radio evolves from analog to digital and is integrated with the Internet, he
said, listeners will increasingly have access to enhanced content resources
while broadcasters will have new audience measurement and listener engagement
“These enhancements are coming to a platform that
remains the go-to resource for emergency communications — thanks to its broad
reach — as well as the preferred source of in-vehicle infotainment due to its
ease of use. While Apple, Microsoft (Cortana), Google, Amazon (Alexa) and IBM
(Watson) are spending millions of dollars to create contextualized platforms
suited for automotive environments, the radio already delivers a contextualized
and location-relevant platform with news, weather, sports and advertising tied
to local broadcasters.”
Lanctot concluded, “Radio abides and
radio thrives — but the battle for listening bandwidth abides and thrives as
He also commented that streamers such as Pandora and
Spotify are “increasingly at a disadvantage in automotive infotainment systems
as Apple CarPlay and Alphabet’s Android Auto continue to extend their reach
toward integration in upwards of 80% of all new cars.”
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