Fred Baumgartner, CPBE, CBNT, is an Ennes trustee. John L. Poray,
CAE, is SBE executive director.
Society’s membership meeting draws a crowd.
by Jim Peck
NAB Show is a one-of-a-kind special edition for the Society of
Broadcast Engineers. The SBE will celebrate the semicentennial of its
dies natalis, a wonderfully fancy way of saying the Society of
Broadcast Engineers will have been born, to the minute, half a
century prior to this year’s Ennes program at NAB.
old enough and lucky enough to have met more than a few of those
founding members over the years, and I’m trying to imagine how the
individuals attending that foundational meeting would look upon the
presence and progress the SBE has achieved in the 18,262 intervening
days. I’m guessing they would be both pleased and amazed. I’m a
bit pleased and amazed myself; and as a broadcast engineer, you
should be also.
19th day-long installment of the SBE’s Ennes program will coincide
with the NAB Show’s opening day, April 5. Attendance requires full
NAB admission, which SBE members can purchase at a discount. This
Ennes program is also the last day of the PBS Technology Conference,
and your registration for TechCon is good for the day’s Ennes
sessions. If you are in the PBS/NPR fold, it is well worth it to
attend TechCon (the list of presentations and tracks can be found at
www.pbstechconference.org/home/) as well as the Ennes program.
SBE is celebrating its 50th with a special reception during the NAB
Show. Society members and guests are invited. Be sure to reserve
Tuesday, April 8 from 6:30 to 9:30 p.m. in S-219 of the Las Vegas
Convention Center. There will be beverages and “finger foods,”
and the SBE will give away five $50 bills to attendees. Come and
reconnect with several hundred of your broadcast engineering friends.
prior to the reception is the spring SBE Membership meeting, at 5:30
p.m. across the hall in S-225. Members and guests are welcome to
attend that as well. There will be more giveaways, including a $350
gift card to Fry’s Electronics, as well as member recognitions and
important updates on the society.
year we ask, “What is it that broadcast engineers most need to
know?” We start each program with an early-morning extended
year, we consider what we broadcast engineers don’t know about
finances and monetization in our new digital media world — and how
this lack of knowledge can hurt us. Hence, we’ve asked two
frontline finance and new media sales authorities, Scripps’ Paul
Latham and Burkes Young, to teach us how to best manage our
engineering financial assets, and how to construct our facilities and
workflows to accommodate the revenue shift to newer digital media
year’s program focus is “Best Practices.” In this business, we
are blessed with professionals who are known for examining the best
and worst in engineering methods. You no doubt have read Mark
Persons’ and John Bisset’s Radio World columns; all I can say is
that they are even better in person.
your group or station involved in advertising outside of the
broadcast world? Many broadcasters do outdoor, print and specialty
advertising, and recently “Digital Out Of Home.” The digital
signage industry has begun to view broadcasters’ interest as a
natural extension of their core business and assets. Even if you
don’t expand into DOOH, the displays and players have found their
way into radio remotes and station’s public areas, with more likely
to follow. Diversified Media Group’s Tom Percich takes us through
the business of building DOOH systems and in-station applications.
attention at the Ennes program.
most of us are working towards ratings. We do a lot to get and keep
listeners, and we do a lot to make sure our signals are counted in
the right ways. How we get ratings and what we do to facilitate them
is the subject of a presentation by Paul Kempter of the Kempter
Group. This is definitely something broadcast engineers must
are other interesting and amusing pieces in the program, even beyond
SBE Executive Director John Poray’s stroll through the
organization’s archives. There are sessions featuring Jim Dalke
speaking about his 5 kW, 500 kHz maritime CW station; Shane
O’Donoghue on the Empire State Building’s RF infrastructure
endeavor; and Michael Pettersen’s reminiscence on the occasion of
the 75th anniversary of the Shure Model 55, the first unidirectional
microphone using a single dynamic element — a microphone that is
still being made.
engineering is an expansive field with a lot of moving pieces. The
Ennes Educational Foundation Trust and the SBE assemble this compact
and educational day each year, in addition to a series of programs in
a traveling “road show.” The next event will be held May 30 in El
Paso, Texas. If your chapter is interested in hosting, or your
company is interested in presenting, contact Kristin Owens, SBE’s
education director, at the SBE national office. You’ll also get to
meet Owens and the other members of the SBE staff at the NAB Show.