NEWS

Radio Station, Market Thyself


Outside marketing is a must for successful station launches
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The File Transfer Protocol


An oldie but still a goodie for sharing between networks
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Reduce Noise by Making Fan Substitutions


Also, a chart that simplifies decision-making for engineers
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Equipment Companies Form “BIG”


Orban, SCMS, Jampro, DaySequerra, BW Broadcast, StreamGuys join forces
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Are You a Nonstop Brander?


Prevent seismic shifts while building loyalty through planning, regular updates
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Capture the Sporting Spirit, Get in the Game!


Don’t be afraid to use crowd noise in your audio mix for that in-the-stands sound
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Change at the Top for Nautel


Kevin Rodgers is new president/CEO as Peter Conlon steps down
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MACRA Extends Malawi Rollout Period


Regulations authority gives 42 prospective broadcasters longer prep time
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FEATURES

PHOTO OF THE WEEK

What Happens in Vegas

Nevada Broadcasters Association Hall of Famer D. Ray Gardner receives an NBA Pinnacle Award, the first ever given to a broadcaster, from Tony Bonnici, at the recent Nevada Broadcasters Association Hall of Fame Scholarship Gala.

Gardner is a legend in Nevada radio broadcasting. He bought the Elko Broadcasting Co., which his children now run, in 1974 with his late wife, Ginger, an inductee into the Nevada Broadcasters Hall of Fame herself.

Elko Broadcasting consists of an AM and an FM in Elko, Nev., KELK(AM) and KLKO(FM). Gardner has long been involved in local Elko businesses, community organizations and Nevada radio organizations. A motto attributed to him is, “I’d rather make a friend than a buck.”

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