“Alexa” to Guest DJ on Beasley Philly Station
Company highlights its rollout of Alexa Skills on its stations
Philadelphia FM station
WBEN will be having some fun this Friday.
Media said that as part of the launch of a new 95.7 Ben FM skill on Amazon
Echo, “Alexa” will guest DJ on the station from 2 to 6 p.m.
parent company recently announced that it is rolling out Alexa skills on most
of its 63 stations. SonicAi is its tech partner for the project, aimed at
making it easier for listeners to play Beasley station streams and
access on-demand content on Amazon Echo smart speaker systems.
U.S. radio industry in general — which has fought hard to stay top-of-mind in
the automobile environment in recent years — is hoping the smart speaker trend
can reenergize its presence for listening at home or work.
Philly announcement quoted Program Director Chuck Damico: “We thought having “Alexa”
do an air shift and give away some Amazon Echo Dots is a really fun way to help
launch the Ben FM skill and introduce it to our audience.”
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