BTC Signs Four-Year Deal With Here
They have partnered since 2007
The Broadcaster Traffic Consortium will continue for four additional years as the broadcast partner for Here, a former Nokia company specializing in “digital mapping and location intelligence.” Here is now owned by German automotive companies.
The contract extension includes an auto renewal process contingent upon customers availability.
The BTC and Here have partnered since 2007, when the BTC was founded.
According to the announcement, the BTC is a national broadcast network that distributes location-based data, including traffic, weather and fuel prices via HD Radio technology and RDS to navigation devices and in-dash systems.
The BTC currently covers more than 100 markets in the US and Canada and has 23 member broadcasters.
BTC’s founding members are Beasley Broadcast Group; Bonneville International; Cox Radio; Emmis Communications; Entercom Communications; Greater Media; NPR and Radio One.
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