CBS Radio Upgrades Radio.com
CBS Radio has polished up its Radio.com website. It describes it as “an interactive music network.”
The company is promoting “a fresh look and feel, with improved interactivity.” According to a release, visitors should see improved streaming and playback, more social media opportunities, integrated artist and track information, better music discovery tools, simpler song purchase and an enhanced station guide.
In addition, content is improved. The release said, “More than just live audio and video simulcasts of our stations, Radio.com presents original programming, live webcasts, exclusive editorial features and storytelling, and interviews with some of the biggest artists and personalities in the world.”
CBS Local Digital Media President Ezra Kucharz noted, “While marketers continue to support and spend on broadcast media, given its unmatched ability to reach a mass audience in a rapid manner, they are adding or leading with digital to take advantage of targeting capabilities and interactivity. Our competitors are no longer simply other broadcast media organizations; they now include every business trying to obtain and hold onto a consumer’s attention.”
Updated mobile apps are to follow.
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