Details Emerge on Fall Radio Show
The NAB has released some
plans for the Radio Show, Sept. 18–20, in Orlando, Fla. The convention
is co-sponsored with the RAB.
On Sept. 20, a Programming
Master Series and a Sales Consultants Corner will be conducted.
A release describes the programming event as addressing, “how
today’s multiplatform media environment impacts radio programmers as they
juggle the demands of programming multiple stations and cultivating talent …”
scheduled sessions are entitled, “The Art of Story Telling,” “The Next Gen
Programmer” and “What’s Working at Work.” Panelist involved include Evan
Harrison of Univision, Laurie Cantillo of WTOP(FM) and Buzz Knight of Greater
According to the release, the sales track
features “radio’s top sales trainers and consultants discussing effective
strategies for training salespeople, prospecting new leads and growing revenue.”
Scheduled sessions include “The Seven Steps for Selling Success,” “Getting the
Appointment” and “Addressing Objections and Closing.” Sales attendees expected
include Paul Weyland, Marijane Milton of MultiBrand Media International, Susan
Novicki of Morrison and Abraham, along with Michael Guld, author of “Million
Dollar Media Rep.”
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