Radio Express Partners with iDB Technologies
Introduces new digital lead gen system for radio stations worldwide
Radio Express says it has paired up with iDB Technologies to offer its
international radio partners a new digital lead generation system that captures
verified listener data and drives social engagement and digital revenue.
to the company, through iDB Technologies’ social contesting platform, the system’s
Facebook app uses radio’s reach to grow an intelligent database of fans. Radio
Express adds that iDB Technologies offers sales support and training, enabling
stations to leverage this connectivity and maximize digital revenue.
spent a decade developing technology solutions for radio, and in 2017 while
working with two major radio brands in Los Angeles, I saw a tremendous
opportunity for radio to grow a verified database while generating big digital
dollars simultaneously,” said Victor Caballero, Managing Partner, iDB
“iDB Technologies was born out of a need at the local level for
robust and verified email database solutions, and rising digital revenue
budgets,” he stated.
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