Drivers expect a
great, simple user experience, says WorldDAB. Photo courtesy of WorldDAB.
What do drivers want
from their digital radio in the car and how can broadcasters and car manufacturers
respond to these requirements? To help answer these questions, WorldDAB has
released a set of guidelines containing information on how to deliver
the best possible digital radio user experience.
Developed by the
WorldDAB Automotive Working Group, the guidelines, based on consumer research
carried out in five different European countries, are the result of
collaboration between broadcasters and car manufacturers. The information
is constructed around seven use-cases, where drivers were asked to carry out
simple tasks using different car radios.
According to WorldDAB, the study demonstrates that drivers expect a great,
simple user experience, with a radio button to access DAB easily and quickly. In
addition, says the organization, the analysis found that an A-Z station list
provides the best way to search for stations, pre-sets should be easy and
intuitive to set, and that terminology must be consistent and easier to
The document is split
into seven consumer use cases based on user requirements. These are: To find DAB
radio easily in the car media system; to find DAB stations easily; to have the
list of stations to be up to date; to be able to easily set a station as a
preset; to keep listening to their station if it’s available; to know more
about what they are listening to; and to have the DAB radio to be set up for them.
[Read WorldDAB and RadioDNS Publish
Guidelines for In-Car Logo Usage]
outline design parameters and hardware requirements or technical references
where applicable for each of the above scenarios, explains WorldDAB. They also
recommend that buttons have consistent behavior between FM and DAB and, to
ensure best performance, dual DAB tuners and a good antenna implementation are
“Drivers love radio, to the extent that 82 percent of people wouldn’t buy a car
without it — so we need to make sure that the next generation of radio delivers
the best possible experience to drivers,” said Laurence Harrison, Chair of the
WorldDAB Automotive Group.
“These guidelines have been developed to help
broadcasters and automotive OEMs better understand what consumers want from
their radio and how best to deliver it. We’ve distilled this down to seven
consumer use cases and, when delivered together, these form a simple, easy to
use interface. This document will continue to evolve, and we’d encourage all interested
parties to get in touch with their thoughts and contributions.”
WorldDAB says this document is part of its ongoing work to help improve the
user experience of digital radio in the car. It is available to download from
the WorldDAB website.