Radio Disney signed up with Arbitron in a contract that the research company says “will for the first time ever provide measurement and research of kids, tweens and family radio listening patterns on a nationally-representative scale.”
Disney exec Tricia Wilber was quoted in the statement saying the agreement “is a turning point for Radio Disney, and with Arbitron’s recognition of the importance of monitoring the kid, tween and mom market that Radio Disney exclusively serves, we will be able to quantify and further enhance the growth of advertising sales targeted to Radio Disney’s audience.”
Her colleague Jon Sayer said Radio Disney has built a “strong connection with millions of kids and tweens who have driven recording artists including Miley Cyrus, Hannah Montana and Jonas Brothers to the top of the charts and multi-Platinum-selling status.”
Advertisers, he said, “value the power of the youth and mom demographic.”
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