The audio for a unique radio ad traveled from California to Italy across an ISDN link with the help of a WorldNet Milano codec from Northern Ireland-based APT.

Professional finger snapper Bobby Badfingers, working with advertising agency DDB Italy and a director in Milan, Italy, was recorded at Outlaw Sound Studios in Hollywood.

“A stereo split was recorded into Pro Tools at Outlaw Sound and a mono ISDN feed was recorded in Milan,” said Outlaw Sound Owner Allen Roth.

Following the session, Outlaw Sound uploaded the stereo files to its FTP site for later download in Milan.

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