British Columbia-based Jim Pattison Broadcast Group has chosen SoCast to centralize digital operations for its 43 radio stations, many of which had been acquired over the years and thus had different content management systems.
Through SoCast’s CMS, JPBG redesigned each station’s website and all brands can now be controlled from a single platform.
The SoCast tools enabled Pattison to create a better listener experience, improved employee workflow and still enabled the stations to individually customize their digital presence through unified management of web, mobile apps, social content and player all in one dashboar, according to JPBG President Rod Schween.
The Jim Pattison Broadcast Group is headquartered in Kamloops, B.C.
