WAYNE PECENA: THIS EDUCATOR IS AN AGGIE OVER IP
|Wayne Pecena in a familiar environment: a room full of servers
Photo by Dr. Rod Zent
by Paul McLane
We often hear that radio broadcast engineers must expand their IT literacy.
I know of no person who has helped others make that happen in recent years more than Wayne M. Pecena, recipient of the 2014 Radio World Excellence in Engineering Award.
He is director of engineering at Educational Broadcast Services in the Office of Information Technology at Texas A&M University. It operates KAMU(TV) and KAMU(FM); but if you know Wayne’s name, it’s probably through his diligent efforts to educate engineering colleagues about the basics and nuances of networking technology.
Pecena was already active locally in the Society of Broadcast Engineers, but his career took a turn a few years back when the organizer of an SBE Ennes Workshop in Dallas called in a panic after a presenter dropped out. The chapter chairman asked if Pecena could help find someone to talk for three hours about IP networking; he volunteered.
In the audience that day were Fred Baumgartner, who has long been active in SBE education efforts, and Kimberly Kissel, then the society’s education director.
“I guess they liked what I did,” Pecena told me.
Over the subsequent several years, Pecena has created or led more than 30 educational events about networking technology and IPv6 for broadcasters. He’s given short online tutorials and webinars. He has led in-person presentations that last up to a day and a half. When I spoke to him, he had just completed one for the SBE chapter in Miami.
This is all part of a larger expanded effort by SBE to create educational resources for its members. He now serves on the society’s national board and executive committee, and he chairs its education committee.
Wayne Pecena was born in Paris, Texas, in “Tornado Alley,” near Oklahoma on the West Gulf Coastal Plain. He grew up listening to the big AM signals of stations like KLIF in nearby Dallas and WLS from distant Chicago. His interest was piqued in high school when he worked in a local radio/TV repair shop and became a ham radio operator.
“My ‘Elmer’ was David Ward, a gentleman whose family owned a broadcast station in northeast Texas,” he told me. Ward’s father Winston owned KIMP as well as a station in Idadel, Okla.
“I didn’t per se work there, but I hung around there a lot. It was pretty fascinating. One of the treats was going to Oklahoma to do the annual proofs. Also doing Marti remotes. That was really fun stuff. I still enjoy going on remotes.”
After high school, he moved to College Station in 1971, a drive of some 280 miles to the south, to attend Texas A&M. He wasn’t planning to stay there long-term, but the choice of school turned out to be his choice of career.
In 1973, he joined the university’s public broadcast station KAMU(TV) as a student worker; he eventually became full-time and obtained his FCC First Phone. When he graduated with a business degree, the job market was soft, so he decided to keep the university job and work on a Master of Science in industrial technology.
Over the years, and with mentoring from people like local engineer Casey Jones, he would rise to become the station’s chief engineer, then director of engineering.
His first major facility project was to put the university’s FM station on the air starting in the late 1970s.
In later years KAMU went through the digital TV transition. It would eventually add HDTV and HD Radio; indeed KAMU was first in its market to air digital TV or digital radio.
But his interest in networking grew through building a distance learning system.
In the 1980s, Texas A&M (the former Texas Agricultural and Mechanical College) developed an interest in distance learning, spurred by the availability of grant money from the Department of Agriculture. Other land-grant institutions were doing the same.
In such a system, a campus TV station would distribute specialized educational video content via a satellite uplink; students could view the content at remote sites equipped with receivers, giving feedback and sending questions by phone or fax.
“That put us into the distance learning business fairly early on,” Pecena said.
The network evolved as video conferencing began to mature; terrestrial data networks evolved into ATM networks, which evolved into an IP environment. Because he was hands-on, creating these networks, “I had to learn this stuff if I was going to keep doing what I was doing.”
A core group of three technical managers led the effort. Pecena was one; another came from a telecom background; a third handled administrative and financial matters.
The network that began as a distance learning system today is essentially the intranet of the Texas A&M system, with 12 remote campuses and approximately 160 sites, supported by a large multi-gigabit IP backbone. The system was called the Integrated Services Network; it later became the Trans Texas Video Conferencing Network. Now it’s TTVN. But what had begun as a distance learning/video conferencing network has grown into a large IP network.
“We do videoconferencing, H.323 style stuff, broadcast-grade video between different campuses. We feed programming. There are several radio stations within the A&M system; we feed audio around that backbone.” Each campus has its own IT department, and Pecena’s operation acts as something like an internal ISP.
Today he oversees a staff of 14 engineering and operations people, including a radio/TV chief engineer position, currently vacant. The operation also employs student workers.
Professionally, the educational environment tends to be more stable than commercial broadcasting. Still, “The industry has changed for everyone. If I look around town, the way things changed from 20 years to now, there are more radio station licensees on the air in this area, but at the same time there are fewer entities operating those stations due to consolidation.”
Are students today interested in radio, and in radio engineering? “There are a lot of bright, sharp students out there,” said Pecena, who isn’t teaching but works around students frequently. “We don’t seem to have the technical-oriented students that we did at one point in time; but from the production standpoint, radio/TV is still showbiz. That part hasn’t really changed.
“You have the few who rise to the top, that have an interest in the tech as well as the art and skills of the production side — whether it’s radio or TV or both.” Still, gone are the days when everyone on the engineering staff was a ham radio operator.
He also senses a shift in the makeup of the broadcast engineering community, which has implications for the SBE. Much of the society’s focus has been to educate traditional broadcast engineers, who typically have backgrounds in RF, audio and video, about IT and IP networking.
“If you look forward, I think you’ll see the next generation of broadcast engineers coming from a traditional IT background.” He sees this as an opportunity for the society to educate that generation in certain basics that seasoned broadcast engineers may take for granted, having learned about them from mentors or on-the-job experience.
Yet if the new generation is going to come from IT ranks, broadcast managers may have a wakeup call coming about the cost. “Salaries for entry-level IT people in some cases exceed the salaries of seasoned broadcast engineers,” he notes.
I asked Wayne where he sees our industry going next.
“I think the next tech shift is going to be the radio station in the cloud, where the technical infrastructure we take for granted is in the cloud, and connected to that cloud is the terrestrial transmitter. … I don’t have a good crystal ball; but I can see a time when what we think of as the radio station is nothing more than a sales office, and audio production is done on something as simple as an iPad or some kind of computer device. You need that local microphone; but that infrastructure, that rack room we all have? I can see that not existing anymore.”
He expects corporate broadcast operators to continue to push for regionalization and centralization, “even to the point of a service-type provider offering that radio station in the cloud.”
Recipients of the Radio World Excellence in Engineering Award represent the highest ideals of the U.S. radio broadcast engineering profession and reflect those ideals through contributions to the industry.
2014 Wayne Pecena
2013 Marty Garrison
2012 Paul Brenner
2011 Barry Thomas
2010 Milford Smith
2009 Gary Kline
2008 Jeff Littlejohn
2007 Clay Freinwald
2006 John Lyons
2005 Mike Starling
2004 Andy Andresen
Preparing this article, I touched base with Fred Baumgartner of SBE, himself a leader in industry training.
“Lifelong educators, people who honed their skills teaching in the classroom and focused on broadcast engineering — the Jim Wullimans, the Jay Adricks, the John Battisons — are extraordinarily rare,” Baumgartner told me.
Baumgartner, an Ennes trustee and broadcast engineer for KMGH(TV) Denver, recalls sitting “mesmerized” by Pecena’s tutorial on networking for broadcast engineers. “Each year, Wayne has stepped up the level and intensity of the educational effort. All I know is that I don’t ever remember learning more, in any manner, place or time, than when Wayne was in front of the house or on a webinar. Moving education for broadcast engineering forward has been a long road with many contributors. Wayne’s contributions are exceptional … and we are grateful.”
Wayne Pecena still lives in College Station with his wife “Slyck,” a former broadcaster, as well as “a four-legged Beagle daughter named Jill who lets me live in the house.” In addition to his day job and SBE work, he is the vice-chair of the Public Broadcasting Service Engineering Technology Advisory Committee.
While he has more than four decades of broadcast, telecom and network engineering experience — and is a past recipient of the SBE Educator of the Year Award — Pecena puts his belief about education into ongoing practice. He holds five certifications from the society, including Certified Professional Broadcast Engineer and, yes, Certified Broadcast Network Engineer; he also has completed specialist certifications in 8-VSB, AM Directional Antennas and Digital Radio Broadcast.
And he continues to soak up what’s around him. “I’m out doing classes at different levels, but at the same time I’m still learning too. Each class I do is an opportunity to reinforce how much I don’t know. I hope some of the people who endure me for an hour or more get something in return. I know that I do.
“My first love is broadcasting; but as the broadcast world moves into the IT world, I seem to have ended up at the right place at the right time.”
If you appreciate Wayne’s efforts, tell him at the spring NAB Show; he’ll give the opening tutorial at the SBE Ennes Workshop on Saturday. Or write to me at email@example.com.
GARRISON OF NPR TO RECEIVE
RADIO WORLD EXCELLENCE IN ENGINEERING AWARD
VP of Technology
Operations, Distribution and Broadcast
Engineering Recognized by Leading Industry Publication
ALEXANDRIA, VA (November 6, 2013) — NPR’s Marty Garrison will receive the
2013 Radio World Excellence in Engineering Award from the editors of Radio World, the newspaper for radio
managers and engineers. The announcement was made by U.S. Editor in Chief Paul
J. McLane. Recipients represent the highest ideals of the U.S. radio broadcast
engineering profession and reflect those ideals through contributions to the
is Vice President of Technology Operations, Distribution and Broadcast
Engineering for NPR. “Marty heads the technical team that ensures that NPR
programming gets on the air and is distributed nationally and globally,” McLane
says. His staff also oversees distribution of public radio programming in the
United States via NPR Satellite Services and is responsible for NPR’s own extensive
back-office systems. With approximately 200 employees, the department is the
second largest at NPR after its news staff.
supervised the move of NPR’s technical operations this year to the organization’s
new headquarters in the NoMa neighborhood of Washington, D.C., including its
new 55,000-square-foot newsroom, new studios and technology and
distribution centers that support iconic programs such as “All Things
Considered” and “Morning Edition.”
“Marty and his people
were responsible for facilitating one of the highest-profile radio build-outs
in North America,” McLane continues. “The project demanded meticulous
coordination, a vast amount of detail work and a move that had to be planned down to the minute, even the second. By all
accounts it was a successful transition, and the job even was completed earlier
than originally anticipated, creating a showcase in the nation’s capital for
the best that public radio has to offer.”
leadership was critical to achieving the rare result of delivering a project of
this magnitude and complexity ahead of schedule and under budget, and to the
satisfaction of all constituencies,” says Joyce Slocum, NPR’s Chief
Administrative Officer. “From production studios for our programming, to
computers and telephones for our support staff, to the satellite system for
distribution to public radio stations, Marty’s teams worked together to ensure
that everything functioned smoothly from the first moment.”
It was not Garrison’s
first technical project involving aggressive timeframes and large capital
budgets. He is former Senior Vice President of Global
Technical Operations for Turner Broadcasting System and has held technical
management leadership positions with Thomson Reuters, British Petroleum and
other companies. Radio World also cited
his exceptional IT experience and strong management record. “His career exemplifies
the evolving skills needed to lead media technology organizations,” McLane says.
“Like radio itself, Marty’s career merges traditional radio and audio considerations
with new media platforms, data networks and IT infrastructure.”
Garrison is the second NPR recipient of the award; Michael Starling,
currently executive director of NPR’s Technology Research Center
and NPR Labs, received it in 2005. Last year’s recipient was Paul Brenner
of Emmis Communications.
Paul Brenner to Receive 2012 Radio World Excellence in Engineering Award
He is SVP/CTO of Emmis Communications and president of the Broadcaster Traffic Consortium
Paul Brenner will receive the 2012 Radio World Excellence in Engineering Award from the editors of Radio World, the newspaper for radio managers and engineers. The announcement was made by U.S. Editor in Chief Paul J. McLane.
Recipients of the award represent the highest ideals of the U.S. radio broadcast engineering profession and reflect those ideals through contributions to the industry.
“Paul Brenner’s byword is innovation,” said McLane. “He embodies the evolving nature of radio engineering and technical management. He’s an entrepreneur as well as a technical leader, someone who knows how to promote our industry but also help us find new ways of doing things.” McLane pointed to Brenner’s recent work to introduce NextRadio, a radio smartphone application for analog FM and HD Radio, and added, “Paul has been an outstanding representative of our industry in its evolving relationship with wireless carriers.”
Brenner is senior vice president and chief technology officer for Emmis Communications. He also is originator of the HD Radio data distribution consortium business model and serves as president of the Broadcaster Traffic Consortium, LLC (BTC), a partnership of 20 radio companies formed to distribute data and advertising via FM and HD Radio technology. The Dec. 5 issue of Radio World will feature an interview with Brenner.
“It’s hard to imagine how remarkable Paul’s contributions have been to our company and our industry,” said Emmis Communications Chairman, President and CEO Jeffrey H. Smulyan. “From forming and leading the BTC, to heading all of our technology efforts, to devising the NextRadio application, Paul has done exemplary work. We are proud that he is a member of our team and as proud that he is acknowledged by Radio World with its Excellence in Engineering Award. It is very well deserved.”
Last year’s recipient was Barry Thomas of Lincoln Financial Media. Past winners include Milford Smith of Greater Media, Gary Kline of Cumulus Media, Jeff Littlejohn of Clear Channel, Clay Freinwald of Entercom, John Lyons of The Durst Organization, Michael Starling of National Public Radio and Richard Andresen of Cumulus Media.
Emmis owns 18 FM and two AM radio stations in New York, Los Angeles, St. Louis, Austin (it has a 50.1% controlling interest in Emmis’ radio stations located there), Indianapolis and Terre Haute, Ind.