Promo Power

Combine the Power of Radio and TV
7.19.2011
Partner with the ‘picture peeps’ to benefit both of your stations More

Learn the Art of Successful E-letters
5.20.2011
Want a free critique? Send me your e-letter and I promise a response More

Are Your Interns Wasting Their Time?
5.4.2011
Daily work flow document is a key element to a successful program More

‘Tell Me Something I Didn’t Know’
3.24.2011
Is it too late for radio to be cool and locally relevant? More

Growing Personalities Is an Art
3.3.2011
Unfortunately, far too few station managers practice it More

Selling HD Radio on AM, FM Radio
2.4.2011
The spots promoting digital radio are fun, but something’s missing More

You Are Local. Prove It.
1.7.2011
Why give away your bread and butter to the web, social media or mobile? More

Seven Keys to Profitable Car Remotes
12.9.2010
Radio remains the strongest local ad medium to steer people into dealerships More

Beat the Clock for Radio Success
11.12.2010
Manipulating the construct of time relative to your content is vital More

Launch Your Format, Not Lame Excuses
10.17.2010
Strategies to help the next time you flip that program switch More

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