Give Clients More for Their Money
Rarely is dropping rates your best choice for creating value
Add these events to your holiday promotion planner
Pandora Has Opened Its Box. Now What?
Radio must remind ourselves that we win when we’re locally focused, timely and emotive
Take Charge of Your Personal Brand
How are you perceived as a radio air talent (or GM, account rep, engineer …)?
10 Years Later: We Must Remember
Nationally or locally, radio can help remind us of our nation’s strengths
Radio Can Both Help and Entertain
Done with care, your station’s content can reflect economic reality
Combine the Power of Radio and TV
Partner with the ‘picture peeps’ to benefit both of your stations
Learn the Art of Successful E-letters
Want a free critique? Send me your e-letter and I promise a response
Are Your Interns Wasting Their Time?
Daily work flow document is a key element to a successful program
‘Tell Me Something I Didn’t Know’
Is it too late for radio to be cool and locally relevant?