WorldDAB and RadioDNS Publish Guidelines for In-Car Logo Usage
Outlines best practices for automotive manufacturers and broadcasters in implementing broadcast logos
WorldDAB and RadioDNS have produced a set of guidelines
explaining how broadcasters with FM and DAB services should supply and update
brand logos and to guide automotive manufacturers on how to best download and
display these logos.
According to the organizations, the guidelines
aim to provide clarity and certainty to help deliver the best radio experience
“Radio is still hugely popular in cars and must continue to
offer the best possible experience to drivers as cars go digital and get
connected — part of which is displaying consistent branding and content,” said
Laurence Harrison, chair of the WorldDAB Automotive Working Group. “WorldDAB
has worked together with RadioDNS, EBU and several other key industry groups to
produce these guidelines and provide clarity and reassurance to both car
manufacturers and broadcasters on how to work together.”
For broadcasters, the document describes how to provide logos
over both IP and DAB/DAB+, including the correct format and defined sizes. For
automotive manufacturers and suppliers, it shows how to acquire these logos and
how they can be refreshed and updated.
“Too often in cars we see out of date or incorrect logos, or broadcasters not
making the most of the screen space available — this set of recommendations
will help both broadcasters and automotive manufacturers deliver the best
experience to drivers and listeners,” said Nick Piggott, project director,
RadioDNS. “The document will continue to evolve over time and we’d encourage any
interested parties to get in touch if they’d like to contribute or find out
The document is available from WorldDAB or RadioDNS.
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