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PRI to Launch Its Engagement Lab
DECEMBER 14, 2016 — PRI today announced the February 2017 launch of the PRI Engagement
Lab, a strategic effort to break new ground in digital engagement to benefit people’s
lives and the world.The goal of the Lab
is to pursue initiatives, innovations and partnerships that will help foster a more
informed, empathetic and connected world. The Lab will build inclusive communities
and help people to connect with each other and lend their talents to build understanding
of our world, combat misinformation, celebrate our shared humanity, and amplify
unheard stories and experiences.
To lead the Lab, PRI has named
Jodi Gersh as its Senior Director, Engagement. Gersh comes to PRI from Gannett/USA
TODAY where she served in top Social Media and Engagement leadership roles using
social platforms to connect audiences on a national scale by forming partnerships
with leading national organizations, working closely with local newsrooms across
the country and developing social media and associated products that inspired people
to do more.
On joining PRI, Jodi said, “Engagement is a concept
that’s thrown around quite a bit these days, and can sometimes be a complex subject,
but what it means to me is simple: to connect people to each other, to PRI, our
partners and to the world to help build a more informed and empathetic society.
It couldn’t be a more important time for this work, and I’m eager to join PRI and
help build the PRI Engagement Lab to serve the public in new ways.”
will have the opportunity to work with PRI’s wide array of trusted journalism and
storytelling offerings. Activities will be showcased on PRI.org and be based on content from programs such
as The World®, The Takeaway from PRI and WNYC, and Studio 360 with Kurt
Andersen; initiatives including Global Nation, Across Women’s Lives, and GlobalPost
Investigations; and PRI’s podcasts including Otherhood and The World in Words.She will also identify opportunities to work with
PRI’s affiliate stations to foster meaningful local-national dialogue about our
world, our differences and our similarities.
Alisa Miller, President
and CEO of PRI, said “For years, millions of people have trusted PRI for in-depth,
consequential and inspiring stories. Under Jodi’s leadership, the PRI Engagement
Lab will grow and connect this community, empowering millions more people to interact,
share their stories, and offer their ideas to do more. Jodi’s background in sociology,
and her experience in connecting people and building relationships, makes her the
perfect person to develop our engagement efforts. We are thrilled to attract such
a talented leader as a member of the PRI team.”
Lab will officially begin operations on February 1, 2017, and will serve the world
from PRI’s headquarters in Minneapolis.
About PRI:PRI is building a more informed, empathetic, and
connected world by creating multi-platform content that empowers people to benefit
their lives and the world. PRI’s award winning content reaches more than 18 million
people each month, through over 900 public radio stations in the U.S. and PRI.org,
and millions more through podcasts and social media. An affiliated company of WGBH,
PRI produces PRI’s The World®, The Takeaway (a co-production with WNYC), and Studio
360® from PRI and WNYC. It produces in-depth reporting on topics including gender
equity (Across Women’s Lives), conflict reporting (GlobalPost Investigations), international
security, and American identity and immigrant life (Global Nation). It represents
public radio programs including Science Friday, q from the CBC and The Tavis Smiley
Show.Major philanthropic supporters include
The Bill & Melinda Gates Foundation, The Corporation for Public Broadcasting,
The Ford Foundation, The Henry Luce Foundation, The John D. and Catherine T. MacArthur
Foundation, and the Annenberg Foundation.