NAB Sneak Peek: Orban to Demonstrate AM Processor

Orban says “new way” to process AM five years in the making
By Brett Moss,

In what might turn out to be a show buzz creator, processor maker Orban says it will demonstrate “a new way to manage audio processing for AM stations.”

According to a release, the XPN-AM is the result of more than five years of research by Bob Orban. The company says that it can significantly improve the loudness/distortion tradeoff compared to prior Orban AM processors.

Orban President David Day said, “Over the years, AM listeners have had to contend with increased RF noise from everyday devices such as computers or CFL/LED lighting. … A good solution on the part of AM broadcasters is to adjust audio processing for more apparent loudness. However, traditional audio processors usually experience an increase in distortion when they do this, and it keeps stations from realizing their desired ‘signature’ on the AM dial. XPN-AM fixes this. It’s both loud and incredibly clean.”

According to a release, Bob Orban will demo the XPN-AM in an A-B comparison mode with other AM processors. Orban explained, “In 2010, Orban first introduced its disruptive MX limiter technology in Optimod-FM 8600. The MX limiter uses a psychoacoustic model to significantly lower distortion, increase transient punch, and improve high frequency power handling capability. For the first time, Orban’s XPN-AM now brings this same revolutionary limiter technology to AM radio, providing an unprecedented combination of loudness, cleanliness, crispness, speech intelligibility and coverage.”

[Exhibiting at NAB Show? Nominate a product here for Best of Show Award consideration.]

Day added: “AM is most definitely NOT dead. Some of the top billing radio stations in the USA are AM operations. With XPN-AM, AMs across the country can now claim their rightful place as leaders on the dial.”

NAB Show Booth: N2024

Info: www.orban.com