Sound Advantage Media is a radio/podcasting consulting firm run by 40-year broadcasting veteran Gary Begin. He specializes in small and medium market stations. He's worked in all-sized markets. He solves problems while increasing revenue and ratings.
Programming and Sales
Make Sure Your Voice Is Heard and Brand Yourself
In today’s crowded media landscape, individuality matters
Guest Commentaries
Salespeople Talk Too Much
For radio account executives, great questions drive great sales, writes Gary Begin
Guest Commentaries
Freshen Up Your Sound for Spring
Gary Begin offers actionable items to boost your station's ratings book
Guest Commentaries
What Can Radio Fix in 2026?
"Radio's growth in 2026 won't come from doing more, but from doing less while...
Guest Commentaries
It Pays Off to Get In the Christmas Spirit
"Imaging and branding are the most efficient ways to own the season," writes Gary...
Programming and Sales
Why Advertisers Should Turn to Broadcasters in Digital Marketing
Advertising is at the core of radio's DNA, writes Gary Begin
Guest Commentaries
You Ought to Multitask
Gary Begin says that if radio won't use your skills, take it upon yourself
Programming and Sales
8 Keys to Telling a Competitive Brand Story
Gary Begin shares the traits that ensure your outlet is heard, shared and remembered
Guest Commentaries
Time to Stop Slashing and Burning!
You preach “live and local” … so do you practice it?
Guest Commentaries
The 3 Reasons Employees Leave Their Managers
Bosses need to communicate and take responsibility when things go wrong, says Gary Begin
Guest Commentaries
10 Tips to a More Effective Radio Aircheck and Critique Session
We offer strategies to get the most out of review sessions with your on-air...
Guest Commentaries
Welcome to No Brand’s Land!
"A company's branding success depends less on what they sell and more on how...
Guest Commentaries
5 Steps to Successful Radio Marketing
"Don't let the speed of our industry rush your marketing and plan of attack,"...
Guest Commentaries
5 Ways to Turn AM Radio Around
"Challenge assumptions and question every tactic," says Gary Begin
Guest Commentaries
Adopt the Right Mindset for Radio
Thoughts on nourishing a successful radio workplace