Columns and Views
I’m Sorry Mr. Bell, Your Time Is Up
Let's Develop New Tactics to Take Advantage of a Much Larger Universe of Participants
The author is a veteran multi-platform media executive with 30+ years’ experience creating broadcast, digital, social and mobile storytelling content, consumer marketing and branding. He created GoUSA TV, the first connected television network for a national destination organization. He has been writing for Radio World since 1990.
Columns and Views
HD Radio: The Brand Extension Is Dead
The Time Has Arrived To Ditch HD Radio Brand Extensions
Columns and Views
The Next Generation and You, Perfect Together
If We Don't Encourage the Talent of Tomorrow to Participate, Who Will?
News and Business
Food Fight! Promotions in Good Taste
Feed Someone Well and They'll Remember You Forever
Columns and Views
Listeners Aren’t Easily Impressed
Think You Are Better Than Average? You Have to Exceed Expectations.
Columns and Views
Watch Out for These Legal Landmines
If this weren't the case, you'd be seeing a lot more fines for improper...
News and Business
Radio Profit and Fun With Furniture
He was single — a cigarette-smoking, beer-guzzling, epithet-spitting car mechanic. She was a church-going...
Tech and Gear
Promo Power Column: A Prayer for the Future of HD Radio
I was listening to an AM station in HD when a friend came into...
News and Business
The Cluster View From Younger Eyes
"No, really. How do you cue up a record?" the operations manager asked...I thought...
News and Business
How to Build Your E-Mail List
As the need to grow cash flow and suppress expenses grows, stations continue to...
Uncategorized
Run Better Promotion Meetings
I’ve had promotion meetings that last three hours. I’ve had sales people crying in...
Uncategorized
How to ‘Own’ Any Show That Counts
Recently, a program director I know was on the back nine of a local...
Uncategorized
Plan Now for Holiday Promotions
It’s July and you’re thinking about ... snow!...Of course I know you’re not trying...
News and Business
Branding: Internal or External?
As I was weaving amid the bustling crowd of families – eavesdropping whenever possible,...