News and Business
Food Fight! Promotions in Good Taste
Feed Someone Well and They'll Remember You Forever
The author is a veteran multi-platform media executive with 30+ years’ experience creating broadcast, digital, social and mobile storytelling content, consumer marketing and branding. He created GoUSA TV, the first connected television network for a national destination organization. He has been writing for Radio World since 1990.
Columns and Views
Listeners Aren’t Easily Impressed
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Columns and Views
Watch Out for These Legal Landmines
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He was single — a cigarette-smoking, beer-guzzling, epithet-spitting car mechanic. She was a church-going...
Tech and Gear
Promo Power Column: A Prayer for the Future of HD Radio
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The Cluster View From Younger Eyes
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Run Better Promotion Meetings
I’ve had promotion meetings that last three hours. I’ve had sales people crying in...
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How to ‘Own’ Any Show That Counts
Recently, a program director I know was on the back nine of a local...
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Plan Now for Holiday Promotions
It’s July and you’re thinking about ... snow!...Of course I know you’re not trying...
News and Business
Branding: Internal or External?
As I was weaving amid the bustling crowd of families – eavesdropping whenever possible,...