Hi Mark — I was just reading your article (“Our Free FB Ride Is Nearly Over,” Sept. 10 issue) in regards to Facebook charging companies for advertising. I’ve been doing research the past few hours and haven’t come across anything else that says a charge will be assessed.
Can you direct to me to more information on this? We want to prepare for 2015 and in radio, we use our Facebook to promote everything we do. So this is very important for us and we’d love to learn as much as we can about it.
Director of Events
Hall Communications Inc.
WROZ(FM), WKZF(AM), WLPA(AM)
Author Mark Lapidus replies:
Hi Kacey. Just enter the search terms “Facebook organic reach” and you’ll see many articles about the subject. Here are a few to get you started. Thanks for reading Radio World!
• “Facebook Zero: Considering Life After the Demise of Organic Reach” from Social.Ogilvy.com
• “Facebook Zero: Considering Life After the Demise of Organic Reach” from SlideShare.net
• “Facebook Puts Everyone On Notice About The Death Of Organic Reach” from Forbes.com
• “Facebook Reportedly Slashing Organic Reach for Pages” from AdWeek.com