IBC EXHIBITOR VIEWPOINT: Peter Lee, Orban Europe - Radio World

IBC EXHIBITOR VIEWPOINT: Peter Lee, Orban Europe

This is an important show that gives us the opportunity to meet customers in a short period of time
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IBC2018 is approaching. Between now and then Radio World will conduct several short Q&As with manufacturers about their plans and offerings, to help you get the most out of the big annual trade show. Peter Lee is vice president of Orban Europe and director of global sales.

Radio World: How has business been for the company since last year’s IBC Show? 

Peter Lee: Our business continues to grow globally. We are excited that customers such as Astro Radio in Kuala Lumpur have installed a large number of the new Optimod FM 8700i this year, but also in Germany and Italy we are enjoying excellent 8700i acceptance.

Peter Lee

Peter Lee

Radio World: What are you hearing from your customers about their business outlook this year? In what areas should we expect growth or the most interesting projects? 

Lee: Depending on where you are, the outlook from radio customers vary. Radio in the Middle East is going through a soft patch, Africa is positive and business there is increasing. Europe is mixed with countries such as Germany, Netherlands, Belgium, France, Italy doing well and others struggling.

Radio World: You’ve been active in the audio processing market for 45 years. What’s the biggest problem or challenge facing users in this segment right now? 

Lee: The biggest challenge users have to face is that of multiplatform broadcasting. Investments are high, while audience adoption is uncertain. FM is still the most powerful platform but, even today, AM is still going strong and with the FM frequencies being used up AM is a very good alternative. 

Radio World: What new products will your company be showing? Why should attendees visit your stand? 

Lee: At IBC on our stand 8.D93 we will be introducing many powerful updates for our Optimod processors and presenting the Optimod Open Gear based loudness controllers for television.

Radio World: What specific challenges and/or developments do you expect in your markets over the next 12 months? 

Lee: I do not see any specific challenges that will impact the broadcasting industry, however today the real issue in manufacturing is the shortage of components. This limits our capabilities to quickly react to changing demands and/or requirements.

Radio World: What do you anticipate will be the most significant technology trend in general at IBC2018? 

Lee: Many radio stations are going multiplatform. Also, cloud-based technology for internet radio will take off during the next 12 months.

Radio World: Is the IBC Show a good investment? 

 Lee: The IBC show is an important show that provides us with an opportunity to meet many customers in a short period of time. Is it a good investment? Yes it is. 

[Related: IBC2018 Best of Show Award Entries Open]

Radio World: You’re a show veteran, how has the show changed since your first visit? 

Lee: The show has not changed much, although it has adapted and embraced new technologies and platforms.

Radio World: What’s your favorite thing about this show? 

Lee: My favorite thing about IBC is that it is based in Amsterdam, my hometown.

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