Columns and Views
The ‘Secret Sauce’ of a Successful Radiothon
CBS Radio-Philadelphia’s Marc Rayfield talks about successful engagement with the community
Promo Power
Columns and Views
Make-Believe Marketing vs. the Real Deal
Advertising measures should show actual results if you want them to work
Columns and Views
First Things First: Fix Your Website
It’s necessary if you want people to invest in your online presence
Columns and Views
Party for Fun … and Profit
To create a young, loyal following at your station, head to the local watering...
Columns and Views
If Morale Is Suffering … Fix It!
You can change staff spirit for the better if you have the courage to...
Columns and Views
Diving Into Social? Check the Water First
Be realistic about what we can accomplish with these tools
Columns and Views
Are You Getting Your Beer Money?
Beer companies want promotions; your station stands to profit
Columns and Views
Put Together Your Summer Concert Plan
Help your sales department turn the plan into concert cash
Columns and Views
CBS Radio Launches Facebook App
Users can share news, traffic and weather information with friends
Columns and Views
Fulfill the Listener’s Expectations
Tips to get the most out of your email, SMS and social database
Columns and Views
A Radio New Year’s Resolution
PDs should rededicate themselves to working with air talent on a daily basis
Columns and Views
Give Clients More for Their Money
Rarely is dropping rates your best choice for creating value
Columns and Views
Pandora Has Opened Its Box. Now What?
Radio must remind ourselves that we win when we’re locally focused, timely and emotive
Columns and Views
Take Charge of Your Personal Brand
How are you perceived as a radio air talent (or GM, account rep, engineer...
Columns and Views
10 Years Later: We Must Remember
Nationally or locally, radio can help remind us of our nation’s strengths
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Radio Can Both Help and Entertain
Done with care, your station’s content can reflect economic reality
Columns and Views
Combine the Power of Radio and TV
Partner with the ‘picture peeps’ to benefit both of your stations
Columns and Views
Learn the Art of Successful E-letters
Want a free critique? Send me your e-letter and I promise a response
Columns and Views
Are Your Interns Wasting Their Time?
Daily work flow document is a key element to a successful program
Columns and Views
‘Tell Me Something I Didn’t Know’
Is it too late for radio to be cool and locally relevant?
Columns and Views
Growing Personalities Is an Art
Unfortunately, far too few station managers practice it
Columns and Views
Selling HD Radio on AM, FM Radio
The spots promoting digital radio are fun, but something’s missing
Columns and Views
You Are Local. Prove It.
Why give away your bread and butter to the web, social media or mobile?
Columns and Views
Seven Keys to Profitable Car Remotes
Radio remains the strongest local ad medium to steer people into dealerships
Columns and Views
Beat the Clock for Radio Success
Manipulating the construct of time relative to your content is vital
Columns and Views
Launch Your Format, Not Lame Excuses
Strategies to help the next time you flip that program switch
Columns and Views
Note to Self: Be Spectacular
Create knockout radio with your own on-air punch list. Don’t be a generic robot....
Columns and Views
Are You Speaking in a Local Voice?
To find out, lock yourself in your house all day and just listen
Columns and Views
Management 101 for Program Directors
How you can help your staff to communicate, confront and negotiate
Columns and Views
Broadcasting vs. The New Guys
Since the arrival of so-called ‘new media,’ radio has permitted itself to be redefined
Columns and Views
Do-It-Yourself Research
Even lacking a real budget, you can gather invaluable info
Columns and Views
Does Your E-Letter Get Opened?
If you're going to do it, you might as well do it right
Columns and Views
10 Tips for a Great ‘Travel Package’
The travel industry in this country is huge — and it needs free advertising
Columns and Views
Links of Love: Heart-Smart Ideas
Tips to get the most out of your promotions around Valentine’s Day
Columns and Views
Create Effective, Charming Ads
Perhaps it’s time to reevaluate your use of endorsements and live reads
Columns and Views
Swine Flu and Your Radio Station
Radio Is a powerful communication medium. Put it to work on H1N1
Columns and Views
Take Off That Career Blindfold
More than ever, radio people need to keep their options open
Columns and Views
Trust, If You Wish — But Verify Too
Senior managers, it’s up to you to keep your ears and eyes open