Promo Power

How are you perceived as a radio air talent (or GM, account rep, engineer...

Nationally or locally, radio can help remind us of our nation’s strengths

Done with care, your station’s content can reflect economic reality

Partner with the ‘picture peeps’ to benefit both of your stations

Want a free critique? Send me your e-letter and I promise a response

Is it too late for radio to be cool and locally relevant?

Unfortunately, far too few station managers practice it

Why give away your bread and butter to the web, social media or mobile?

Radio remains the strongest local ad medium to steer people into dealerships

Manipulating the construct of time relative to your content is vital

Strategies to help the next time you flip that program switch

To find out, lock yourself in your house all day and just listen

How you can help your staff to communicate, confront and negotiate

Since the arrival of so-called ‘new media,’ radio has permitted itself to be redefined

How do we utilize social media and the mobile phone to our advantage?

If you're going to do it, you might as well do it right

The travel industry in this country is huge — and it needs free advertising

Tips to get the most out of your promotions around Valentine’s Day

Radio Is a powerful communication medium. Put it to work on H1N1

More than ever, radio people need to keep their options open

Senior managers, it’s up to you to keep your ears and eyes open

Be forgettable, and that's just what you'll be

These days, bad advertising for radio stations seems to be everywhere

Anyone Can Do That. Not Everyone Can Be Creative. Are You Ready for the...

We Must Work Harder Than Ever to Meet Radio's Obligation to Our Clients

Help Dealers Understand That Tough Times Call for Unique Offers