A note to thank everyone for their support of RDS tagging (“Tagging, You’re It,” Dec. 17, 2008).
There is a common misconception. Tagging is not made possible via RT+.
We use RT+ only to deliver artist and song title in a standardized way for the benefit of receiver manufacturers and for overall RDS efficiency. RT+ simply provides a way to identify unique “fields” in RDS such as “Artist” & “Title” etc.
The core to the RDS tagging is the transmission of encrypted “unique” numbers that correspond with the on-air activity. This is an American invention courtesy of Jump2Go, implemented within the JumpGate product.
Microsoft, Apple, Clear Channel and eight other major groups use our invention, not the European RT+ for tagging.
Go analog! Go USA!
Chief Technology Officer