I just wanted to say thanks to Mark Lapidus. I just finished reading his article on sales rookies that was posted by the Radio Advertising Bureau (“Sales Rookies Need Sales Mentors,” May 20).
I have been in radio for just about a year now and it was is refreshing to hear these words. I was not afforded a sales mentor or even manager for that matter. It was more of the sink-or-swim method. His insight is well appreciated.