From the Who’s Buying What page: M6 Distribution Digital, part of Groupe M6 in France, is using Ad Insertion Platform to enable server-side ad insertion, or SSAI, into its live streaming radio channels.
AIP says its DAIConnect platform enables dynamic and personalized insertion of radio advertising for HLS and Mpeg-DASH protocols, without buffering or latency issues.
“Groupe M6 will benefit from a tailored radio advertising experience for their listeners, while generating revenue from their content,” the company said.
The announcement was made by Valery Gerfaud, CEO of M6 Distribution Digital, and Laurent Potesta, CEO of Ad Insertion Platform. Potesta said dynamic ad insertion combines the benefits of traditional radio with the targetability, scalability and analytics of digital.
