Radioplayer has launched what it calls a major upgrade to the Radioplayer Insight Dashboard used by broadcasters. It has added a dedicated In-Car module to its analytics.
Radioplayer said it now can measure DAB, FM and IP listening at scale.
Its hybrid radio platform, which combines broadcast reception and internet connectivity, is in 19 carmaker brands and approximately 7 million cars in Europe.
“The new module gives broadcasters a faster, deeper and more complete understanding of how audiences use radio in cars,” Radioplayer said.
“Data is processed within minutes, and the result is a real-time, actionable view of car radio listening at scale that captures listening across DAB, FM and streaming.”
The in-car analytics sector has been heating up. Tech company Xperi recently introduced a premium analytics tier for its DTS AutoStage hybrid radio system, as we’ve reported.
Radioplayer CEO Yann Legarson calls its offering “the industry’s fastest in-car radio analytics platform, and it is available to every Radioplayer member station and not reserved for those paying for any premium tier. The data is owned by broadcasters; our role is to help the industry make the most of it.”
The company said the new analytics module will sit alongside Out-of-Car analytics in the Radioplayer Insight Dashboard. It said data is processed within minutes, “showing broadcasters where, when and how long audiences listen, which stations they choose, whether the experience is delivered through DAB, FM or IP streaming. It also reveals which broadcast bearer that delivers the experience.”
