Xperi announced a connected car partnership with one of Germany’s biggest media groups.
It reached an agreement with Südwestrundfunk (SWR) to integrate the ARD-Eventhub metadata distribution platform with Xperi’s DTS AutoStage hybrid radio platform.
“The integration means that all broadcaster metadata, such as program information, station logos, album/artist imagery, etc., on the ARD platform for SWR stations will be accurately, consistently and seamlessly represented in the DTS AutoStage ecosystem,” the organizations announced. “This delivers a cutting-edge in-vehicle entertainment experience to German owners of vehicles supporting DTS AutoStage platform, such as the latest Mercedes-Benz S-Class.”
Xperi positions DTS AutoStage as a global radio platform that will deliver rich in-car experiences in a way that also protects the role of broadcasters in the dashboard, where it says big tech companies are encroaching on radio’s familiar terrain.
The company says the platform was “purpose built to support radio broadcasters around the world … open and available to all broadcasters at no cost.”It encourages broadcasters to participate to ensure that their metadata is protected and compliant with local privacy and copyright laws.
SWR’s radio station partners will be represented in the DTS AutoStage ecosystem with artwork, artist and album information and imagery, songs, playlists and personalization. Listeners can also continue to listen to a station after they drive out of a given broadcast coverage area via the service following feature.
The announcement was made by Joe D’Angelo, Xperi senior VP, business development, broadcast, and Christian Hufnagel, co-founder of SWR Audio Lab.
In the announcement Hufnagel described DTS AutoStage as delivering a “stunning infotainment experience.” D’Angelo complimented SWR — which is part of ARD, the association of public broadcasting companies in Germany — for its reputation for innovation.
Xperi hopes to expand the platform into mass market vehicles globally, and it has content partnerships with broadcast groups and aggregators including names like BBC, Bauer, Audacy, Beasley and Commercial Radio Australia.
Read more of Radio World’s coverage of radio’s role in connected cars.