Arbitron Commercializes PPM Ratings in Miami-Ft. Lauderdale-Hollywood
Jul 15, 2009 3:47 PM
Columbia, MD – Jul 14, 2009 – Arbitron has commercialized its Portable People Meter radio ratings service in the Miami-Ft. Lauderdale-Hollywood, FL, market and is releasing radio audience estimates for the June 2009 PPM survey month to its subscribers in Miami-Ft. Lauderdale-Hollywood.
This makes the PPM audience estimates for this market legitimate for commercial air time. In addition, the April and May PPM survey months, which Arbitron had previously released as pre-currency information, are now designated as currency data.
While there is variation in metrics and milestones based on particulars of the local market environments, all of Arbitron PPM customers are in the process of receiving enhancements to the PPM methodology in four key areas: Cell-phone-only sampling, address-based sampling, in-tab compliance rates and response metrics (Sample Performance Indicator or SPI)….
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