Arbitron Commercializes PPM Ratings in Miami-Ft. Lauderdale-Hollywood

Jul 15, 2009 3:47 PM

Columbia, MD – Jul 14, 2009 – Arbitron has commercialized its Portable People Meter radio ratings service in the Miami-Ft. Lauderdale-Hollywood, FL, market and is releasing radio audience estimates for the June 2009 PPM survey month to its subscribers in Miami-Ft. Lauderdale-Hollywood.

This makes the PPM audience estimates for this market legitimate for commercial air time. In addition, the April and May PPM survey months, which Arbitron had previously released as pre-currency information, are now designated as currency data.

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