Arbitron Signs Adelante Media Group for Multi-Year PPM Deal
Oct 7, 2010 8:43 AM
Columbia, MD – Oct 5, 2010 – Adelante Media Group, formerly Bustos Media, has signed a multi-year contract for the Arbitron Portable People Meter and Diary radio ratings services across all of its radio markets.
IMMI’s cellular phone-based technology captures consumer cross-platform media usage….
Arbitron calls the new devices a “sleeker, smarter audience measurement solution” that fits ” consumers’ on-the-go lifestyles.”…