WASHINGTON�The National Association of Broadcasters has changed the name of its New York City-based Content & Communications World. The event, which is currently being held at the Javits Convention Center, will be known as �NAB Show New York� going forward.
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The new logo and tagline � �The Essence of NAB. The Power of NYC� � was presented�by NAB President and CEO Gordon Smith in New York. �
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�The goal for the new brand is to enhance the experience for all attendees while making the event unique to New York � a mecca for the media and entertainment community,�Smith said.
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NAB Show New York is intended to enable attendees to experience a more intimate and focused setting than its Las Vegas counterpart, while the locale offers global access and�simplifies�travel for attendees who are East Coast residents.
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�We intend to retain many of the features that have contributed to CCW�s success, such as accessibility, community, and the ability to efficiently get business done,� NAB Executive Vice President of Conventions and Business Operations Chris Brown explained. �The new brand, however, will allow us to leverage the strength, leadership and content connections of NAB Show and take it to a new level by offering more innovative programming, attracting new markets and driving deeper engagement among attendees and exhibitors.�
