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FCC Adds Online Contest Rule Option

“Modernization” move is applauded by NAB

WASHINGTON�The Federal Communications Commission has adopted rules that will allow broadcasters to disclose contest rules online as an alternative to broadcasting them over the air.

�NAB applauds the FCC for updating its contest rules to better reflect today�s media environment,� saidNABExecutive Vice President of Communications Dennis Wharton in response to the commission�s decision.

This action modernizes the 1976 Contest Rule, which requires broadcasters to disclose important contest information fully and accurately, and to conduct contests substantially as announced. The order also adopts related implementing rules, including the requirement that broadcasters periodically announce over the air the website address where their contest rules can be found.

The rule changes gives stations more flexibility and gives consumers a more convenient way to obtain contest information normally aired through television and radio advertisements.