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HD Radio Penetration Nears 50% in New Car Sales

Here's the latest data on HD Radio-compatible vehicle sales for last year

SAN JOSE, Calif. — Now that we’ve made it almost two months into 2018, we have data to share about HD Radio sales across the US for 2017. 

A couple of salient facts for you to consider:

  • All 40 major automobile brands offer HD radio in at least one model
  • Nearly 250 different car models come with HD radio
  • More than 50% of those car models sell for under $35K, and 75% cost less than $50K

While the growth in HD radio penetration seemed to level off a bit in 2014 and 2015, it has grown as of late, now reaching an impressive 48.9%.

Lest you think your market “doesn’t care” about HD, let’s take a look at the highest levels of HD radio in-car penetration: